BETEX was first organized in 1996, where every two years the expo is organized, the last expo was held in 2012.The Tourism Expowhere businesses from around Belize that sent representatives included The Lodge at Big Falls, Hatchet Caye Resort, Hamanasi Adventure and Dive Resort, Programme for Belize, San Ignacio Resort and Cahal Pech Village Resort. BETEX tourism expo will commence on May 7th-9th and is one of the largest expo in Belize which is organized by the Belize Tourism Industry Association (BTIA) which will take place at the Princess Hotel in Belize City.
The opening night will take place on Wednesday May 7th, 2014 at the Princess Hotel Casino. This expo will showcase business-to-business event in Belize's travel destinations, hotels, tour operators, and other tourism service providers. It attracts more than the average of 350 local and international tourism professionals and press representatives.The event is an group where a company or individual promote for international travel resellers to meet, network, negotiate and conduct business with local travel suppliers, and to learn more about Belize and experience the destination first hand.As Belize’s is being one of the leading national private sector tourism association, the BTIA represents a unified voice and advocates for issues that will benefit its members. The organization as well influences on tourism policy, legislation and marketing for the sustainable development of the industry and improved quality of the visitor experience.